At this point it’s no surprise when Nike releases a commercial that’s loaded with your favorite sports stars. Their latest ad “Find Your Fast” is no exception. The new spot features Kobe Bryant, Serena Williams, Wayne Rooney, Rafael Nadal, Richard Sherman, Odell Beckham Jr., Marcus Mariota, Mo Farah, Allyson Felix, Dion Phaneuf, Katarina Johnson-Thompson, Shelly-Ann Fraser-Pryce, and Shane O’Neill – and it’s about each of those athletes’ speed. Check out the spot for yourself.
https://www.youtube.com/watch?v=bh8r6S2FNP0
The ad is a nice supercut of speed, while covering many different bases of different sports and athletes. Although, I can definitely say this is the first advertisement that has featured magician David Blaine, the Roadrunner and Kobe Bryant.
Here’s Adam Roth, Nike VP, Global Running Brand Marketing, on the new spot.
“Nike has always been a brand in service of athletes. And while every athlete wants to get faster, not every athlete has the right tools to do so.. Our Find Your Fast campaign provides all the inspiration, innovation and enablement athletes need to run, train and play faster across our physical products, digital apps and live experiences. It’s the entire Find Your Fast eco-system that’s game-changing, not just for us but for the athletes we serve.”
It’s definitely cool to see all of Nike’s big athlete investments in one neat little commercial. I also enjoyed the outside the box presentation of going outside the realm of realism for showing the true limits of speed, you can never have enough Roadrunner. Beep Beep.
