Product placement is a delicate art. The goal is to have the product in view in the given TV show or movie but not placed so obviously that it takes away from the content in which it appears. Product placement works the best when it's nearly subliminal. The viewer has seen it, they know they've […]

Awful Classics: “Days of our Lives” shows how NOT to do product placement
0 comments by David Rogers on 12/19/2012