Advertisers are copying the success of Progressive’s Flo

If the Geico caveman taught us anything, it’s that when advertisers hit on something that works, they tend to beat it into the ground. Unsurprising, then, that they’re in the process of mimicking fictional Progressive spokeswoman Flo, introduced in 2008. Flo is what the customer service automatons in employee training videos would be like as […]

Playtex: A clean beaver always finds more wood

Playtex has a new print ad that caught our attention. It's also safe to say that's the first time any man has written that sentence without immediately bursting into laughter. The ad which appeared in the March 2013 edition of Glamour magazine, promoted Playtex's "Fresh + Sexy" wipes which … keep your beaver clean, for lack […]