J.C. Penney recently ran apology ads directed at customers that were upset when the retailer made some drastic changes such as eliminating coupons (what?) and removing popular brands in favor of carrying other brands targeting younger consumers. After dismissing their CEO and bringing in a new face, the apology ads started running at the beginning […]
![](https://cdn1.thecomeback.com/wp-content/uploads/sites/72/2013/05/jcpenney_new_logo-230x172.png)
J.C. Penney’s “Thank you” ad declares victory a bit prematurely
0 comments by David Rogers on 5/15/2013