0 comments by Liam McGuire on 4/5/2017
Less than 24 hours after posting a tone-deaf, widely-criticized advertisement featuring model Kendall Jenner, Pepsi has pulled the plug on the entire campaign. The spot received immediate criticism for making light of serious situations around the world, glamorizing and failing to take protest and potential police brutality seriously, and completely missing the mark by featuring […]
0 comments by Liam McGuire on 4/4/2017
Update: File this Kendall Jenner ad under the “how the hell did the pitch get accepted?” category. Pepsi teamed up with the second-most popular Kardashian to create one terrible fucking ad. Here’s a synopsis. A staged protest is happening during a Kendall Jenner photoshoot. The shoot is juxtaposed against artists and millennials engaging in perhaps the most upbeat […]
0 comments by Ben Gross on 6/22/2015
So: Product placement. In a world where commercials have never been easier to skip, product placement in films is one of the few ways advertising can be consistently placed in front of captive audiences. Sometimes it’s subtle, but other times the phrase “bashing the audience repeatedly over the head with a 10-ton anvil,” comes to […]
0 comments by David Rogers on 12/5/2014
Arby’s has an agreement with Pepsi to mention the soft drink company in two commercials a year. Apparently they forgot (oops) and wanted to make amends by dedicating an entire 30-second spot to Pepsi. The result is possibly the best commercial Arby’s has ever made.
0 comments by David Rogers on 4/5/2014
Pepsi has unveiled their ad campaign for the 2014 World Cup. In a spot titled “Now is What You Make It”, Pepsi showcases some of the game’s best players during an interesting commercial which offers a fresh take on a familiar David Bowie song. Watch as Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack […]
0 comments by David Rogers on 8/30/2012
Pepsi's latest ad brings together an impressive collection of soccer players that crowd surf in order to be the first to a Pepsi vending machine located at the far end of a very crowded Calvin Harris concert. Sounds ridiculous, doesn't it? It is. It's also more dangerous than you might think. Pepsi's concept looked strong […]
