Who is the most unlikely Super Bowl XLIX advertiser?

Many companies that haven’t traditionally bought ads for the Super Bowl will be jumping into the market this year. Companies like The Verge, Squarespace and Wix are all getting into the ad race in one way or the other but one company will be making history with their Super Bowl ad and they might be […]

Buying Super Bowl ads in small markets can be a winning strategy

It costs $4.5 million to get a 30 second commercial aired during the Super Bowl. That amount immediately excludes many companies from considering taking the plunge into Super Bowl advertising but some companies have been thinking outside the box in order to get their products noticed during (and after) the big game. Old Milwaukee used […]

Foot Locker: Kyrie Irving and the slowest, funniest dunk in history

Humorous sports commercials are dominated by the usual cast of players: Nike, Adidas and ESPN. Foot Locker decided to up the ante by depicting what Kyrie Irving is really doing during one of those cinematic dunks.  You've officially arrived, Foot Locker. It's rare that we laugh during an advertisement. Foot Locker pulled off the improbable […]