The new iPhone 5 from Apple needs no additional publicity. A cultural event of its own, the release of the iPhone 5 saw record numbers and record crowds all without traditional advertising. Though Apple doesn't really need to release any ads, the company decided to push four spots out promoting the iPhone 5's new features. Are these ads enough to combat Samsung's recent attack? Check out all four of the new commercials below.
"Thumb" Apple ad 1/4
http://youtube.com/watch?v=A1Rc4MDmr8o?rel=0
"Physics" Apple ad 2/4
http://youtube.com/watch?v=V4IRsCjMqdI?rel=0
"Cheese" Apple ad 3/4
http://youtube.com/watch?v=Xtm4ySJQPOc?rel=0
"Ears" Apple ad 4/4
http://youtube.com/watch?v=9-FmipwLsHc?rel=0
