It's fascinating to see how a company markets itself in different countries. In the United States, Arby's is currently deploying ads that directly attack their competition. In Canada, Arby's is moving at a much slower, boring pace.
http://youtube.com/watch?v=OQUU90KofVQ
Want that minute and a half of your life back? We do too. Arby's takes a concept we've all seen before – a crazy person can't believe something as simple as a cheap sandwich exists – and somehow turns it into one of the most boring online commercials we've ever watched. We kept waiting for something to pop out or happen on screen but instead we're left with an ad that's not even suitable for radio. The entire point of the ad could have been made in 15 seconds.
Step your game up, Arby's Canada. Sleeping viewers won't be buying many sandwiches.
