It's baffling why so many advertisers believe they need to force cute, annoying children down our throats. It's not that I don't like children, it's more that I don't like how most of the commercials on TV choose to use children in their spots. This ad is atrocious without even touching on the fact that you are probably wasting more money on printer ink than you are saving with the very coupons you're printing.
This Coupons.com spot elects to play up the annoying little brother routine, with the smaller child repeating everything his brother says. Is this supposed to be cute? When did cute become a synonym for annoying? The concept for Coupons.com isn't a poor one. It's so simple that your kids understand it. Unfortunately, the execution is borderline nails on a chalkboard.
"Oh look, he's repeating everything his brother says! How precious!" – No one.