For the NFL season, Corona is using Jon Gruden for an entire battery of commercials furthering the brand's "Find Your Beach" theme. The endgame here is a sweepstakes for a trip to one of Gruden's football destinations, which feature some… well.. unique ads themselves. Throughout the introductory ad below, Gruden looks and sounds like he just answered his 3:17 AM alarm. Feel the rush of adrenaline as Gruden tells us we can call him "coach." Whew. I was worried about that. The rest of the ad is basically Gruden pointing a football at you and giant words and poorly drawn pictures appearing in the background. (Also, according to the Corona Map, Fort Wayne, Indiana appears to be a premier football destination.)
None of it makes me want to drink a Corona, or enter a sweepstakes to drink a Corona in Pittsburgh or Dallas. I've seen Jon Gruden more excited for 5 yard hitch patterns than he is for fetching his lime and bottle opener….
http://youtube.com/watch?v=qlRMh6bRDYg
