Breastfeeding in public is a pretty controversial topic. Some folks don't see an issue while others find the act uncomfortable and inappropriate in a public setting. In a surprising – and risky – ad from Luvs, the diaper company throws their opinion into the ring supporting mothers that choose to let it all hang out in public.
Frankly, we're not sure why Luvs is choosing to take a stance on breastfeeding in public in their latest spot. They easily could have succeeded in pushing their idea that second time mothers know better in a less risky manner. Consider this a situation where the ends probably won't justify the means.
Does this ad really make mothers want to buy Luvs products? We're doubters. We'll admit we're not the target market Luvs is after but we're not convinced this ad will actually push product though it might generate some buzz.