Snickers struck gold when they deployed the slogan "You're not you when you're hungry" back in 2010. They've capitalized on its success by creating ads for nearly every situation, using familiar faces such as Joe Pesci, Roseanne and Richard Lewis. Now they bring that iconic slogan to Halloween, showing what can happen when your hunger causes you to misinterpret a classic costume.
http://youtube.com/watch?v=U6r_WX2M-s8?rel=0
In all honesty, a walking head of that size that can talk is more frightening (and impressive) than any headless horseman costume – especially a head that looks somewhat like Doc Brown from Back to the Future. Congrats, Snickers. You've done what many companies have failed to do and managed to keep an amusing slogan comical despite heavy use.
