Southern Comfort wants you to be like this large oily man

The world of alcohol advertising is a fascinating one. It's always intriguing to see what different liqueur companies do to get you to buy their product over the other similar options on the market. Where Dos Equis (XX) has a lock on the cool, suave "Most Interesting Man in the World", Southern Comfort elects to bring you a large, oily man that lives by the motto of "Whatever's Comfortable". 

Want to see more of the oily man in Spandex? Of course you do. Here's a longer take of him walking down the beach. 

About David Rogers

Editor for The Comeback and Contributing Editor for Awful Announcing. Lover of hockey, soccer and all things pop culture.