This Lindor Truffles commercial reaches a new level of fail.
Roger Federer has done a LOT of commercials (Nike, Wilson, Rolex, etc), all of which were relevant to him as an athlete (although one of the Rolex ads I have an issue with but that's another post for another day).
This one? Not so much.
The first time I saw this commercial, I was actually speechless. Ignoring the fact that he'd never be carrying anything other than rackets in his tennis bag, why? Why? I can't even form rational thoughts while watching this.
He probably doesn't even EAT chocolate (at least not in that quantity). And what's he doing at a commercial airport when we all know he flies private? (I once read Rafael Nadal was stranded after a tournament and Fed let him use his private jet.)
Did they pick him because he's Swiss and Lindt is a Swiss brand? Because if so, on the one hand, fine, but on the other hand, I ask again, WHY?
I know commercials aren't always meant to be aligned with reality and most of them use ridiculous exaggerations to make their point – this particular one just does it REALLY badly.