Animals are a great vehicle in advertising. They're cute, fuzzy and capable of pure hilarity without saying a single word. Toyota opted to go a different route with their ad for the 2013 Corolla, depicting a cat – one that looks like Wilford Brimley – trying to hurt itself so that it can continually ride in the new Corolla on the way to the vet.
Toyota definitely goes against the grain by showing an animal risk its life to ride in a car. Wait – since when do cats even enjoy riding in cars? That's typically a trait reserved for dogs. Toyota could have easily gone the safe route of showing the cat finding clever ways to go on rides instead of forcing us to see a cat get mutilated repeatedly. People may chuckle but animal lovers will probably feel a bit uncomfortable with the message Toyota is sending.