A Spanish organization, Aid to Children and Adolescents at Risk (or ANAR), has created a very innovative way to help abused children.
The ad tries to prevent child abuse regardless of who sees it, but an adult will see a different message than a child. The idea is that even if a child is with his or her abuser, they know who to call for help.
According to Gizmodo:
The secret behind the ad's wizardry is a lenticular top layer, which shows different images at varying angles. So when an adult—or anyone taller than four feet, five inches—looks at it they only see the image of a sad child and the message: "sometimes, child abuse is only visible to the child suffering it." But when a child looks at the ad, they see bruises on the boy's face and a different message: "if somebody hurts you, phone us and we’ll help you" alongside the foundation's phone number.
This is an amazing way to use technology to our advantage. If even one child makes a call because of that ad, it will be worth it. Using ads in a new way to try and help/protect children? I think that is a concept we can all get behind.
