Awful Classics: 1980’s Coors Light commercial

Coors Light commercials weren't always about a speeding silver bullet train randomly bursting through city landscapes. Instead, commercials focused on relationships and encounters in the local tavern. The bartender was your friend and everyone bonded over Coors Light.

Talk about your slice of '80s nostalgia. It's also worth pointing out the completely different marketing strategy seen in this commercial. It seems like every current beer commercial tries to up the ante in terms of product features (smooth, light, etc.) and varying degrees of frostiness. Back in the day, it was all about mood, emotion and slice of life. Fascinating, really.

About David Rogers

Editor for The Comeback and Contributing Editor for Awful Announcing. Lover of hockey, soccer and all things pop culture.