Outdoor advertising is usually pretty basic. Simple message, simple photo. Boring. In the case of this advertisement for an indoor skatepark in Copenhagen, the creators broke the usual boundaries by using the elements to convey their message.
When viewed normally, the sign is nearly impossible to read due to the fact the message is both upside down and mirrored. However, when viewed in a puddle, the message about the Copenhagen indoor skatepark – where you can skate even if it rains – becomes clear. The billboard is also portable, allowing it to be placed after any storm and at any location where there's a sizable puddle.
Creative and effective. Our favorite type of ad.
