What's worse than a cell phone contract? Not much, according to Boost Mobile. In their new commercial titled "Junk Dunk", Boost Mobile claims that cell phone contracts are worse than being posterized on the court – even if you get junk in your face.
Well…this ad certainly caught our attention. It's pretty hard to ignore a spot where most of the dialogue is from a character whose face is planted squarely in the crotch of a sweaty dude. As surprising (and weird) as this ad is, it's not exactly original. It seems like almost every company is going the "Our competitor's product is worse than" or "Using this will make you happier than" route. Consider the recent campaigns from DirecTV and GEICO.