If you picked up a copy of the New York Times on Feb. 25th, you might have noticed an extremely clever print ad courtesy of Game of Thrones.
An ominous shadow of a dragon stretches across two pages of the New York Times promoting the new season of Game of Thrones. Unfortunately, the shadow spans two pages of fake print and stories, not actual articles. Still, the effect is pretty powerful and pretty creative. It takes a lot to get us to talk about a print ad in a newspaper, but Game of Thrones was able to pull it off with this imaginative shadow.