Leo Burnett's "Photo Booth" commercial for Fifth Third Bank's identify theft protection is equal parts creepy and perfection. You don't see the creepiness coming, which I suppose is the point. Identity theft happens when you're not paying attention.
Instead of using cheesy dialogue or exaggerated scare tactics, Burnett gives us just the right combination of safety vs. now my skin is crawling all of a sudden. It's effective for sure. Maybe not as funny as the commercials Citibank did back in the day, but just as riveting.