If you're a fan of the NHL, you've probably grown so accustomed to seeing ads on the boards and near center ice that you barely even notice them. Things are a little bit different over in Europe. Ads litter the ice, but with enough time you'd probably learn to block these out as well.
Then there's this horrific ad seen in Britain’s Elite Ice Hockey League. The ad for Ogilvie Fleet Management is painted in black right along each goal line. Black puck. Black ad. See the problem here?
Imagine skating behind the goal when suddenly you lose sight of the puck. Even worse, imagine a scenario where the puck appears to cross the goal line, but no one can tell because the ice is the same color as the puck. Ridiculous.