Local commercials are comedy gold. They usually take themselves way too seriously and the end result is a mockery of the world of advertising. Then there are commercials like this one for a transmission service in California that leaves all seriousness at the door and raises the bar for local advertisements.
We're not sure if it's the dance moves, the beautiful vocals or the way our main character stares longingly into the camera, but this commercial had us laughing.
We're not the only ones. The "Shift It" ad exploded online, with over 2.4 million views on YouTube. It's been discussed on MSN and Ellen, to name a few. Not too bad for a commercial that looks like it only cost a few bucks and for a business owner that looks like he's just trying to have some fun.