Pretend you're the North Carolina Education Lottery. How would you promote yourself around the holidays? There's a slim chance you said a mythical creature which helps you decide which gifts you should buy for your family, but odds are good that you have a functioning brain and you came up with a strategy which actually makes sense.
Meet the Gift Horse – an idea that's so out there that we had to remind ourselves a room full of people actually signed off on this thing.
The Gift Horse makes the Ticket Oak seem reasonable. Surely this horrible commercial and concept has to be some form of animal cruelty, right? No animal deserves to be in a commercial this bad.