Did you watch Saturday Night Live yesterday, March 3rd? No? Me neither. In all honesty, I have no idea who was on the show or whether or not it was worth watching in the first place. What I do know is that the world is buzzing over a mysterious Daft Punk commercial which aired during SNL.
The extremely brief 15-second commercial shows a Daft Punk logo set to what most people believe is new music from the electronic music duo.
This is advertising done right. Simple and subtle, yet noticeable enough to overshadow the program it appears in and get the world talking. Well played.
(H/T Pitchfork)
