Pass or fail: Advertisements inside your cup at sporting events

The next time you take a drink at a sporting event you might be met with a message from an advertiser. As seen in a post on Reddit, stadium cups at the University of Alabama featured a sneaky ad inside the cup which would only be seen as you consume your beverage. 

What do you think? Would you give this concept a passing grade?

To be fair, this isn't the first time we've seen this strategy. Other companies have placed ads on the bottom of glasses (usually at a bar) which you'd only be able to read when you take a drink. However, this one is particularly noteworthy considering it's being distributed at a large sporting event. 

The concept is a strong one assuming your stadium doesn't use lids and straws, but you have to be careful with the type of ad you place inside a person's cup. Meat products ad? Maybe not the best choice, but people will see the name repeatedly over the course of an afternoon. 

About David Rogers

Editor for The Comeback and Contributing Editor for Awful Announcing. Lover of hockey, soccer and all things pop culture.