The next time you take a drink at a sporting event you might be met with a message from an advertiser. As seen in a post on Reddit, stadium cups at the University of Alabama featured a sneaky ad inside the cup which would only be seen as you consume your beverage.
What do you think? Would you give this concept a passing grade?
To be fair, this isn't the first time we've seen this strategy. Other companies have placed ads on the bottom of glasses (usually at a bar) which you'd only be able to read when you take a drink. However, this one is particularly noteworthy considering it's being distributed at a large sporting event.
The concept is a strong one assuming your stadium doesn't use lids and straws, but you have to be careful with the type of ad you place inside a person's cup. Meat products ad? Maybe not the best choice, but people will see the name repeatedly over the course of an afternoon.