Snuffy the Seal, we hardly knew ye. In this shocking, yet highly effective commercial from Discovery, Snuffy meets his ultimate demise in a tremendous promo for Shark Week. The celebrated week from Discovery is one of the highlights of summer, giving viewers unprecedented access to the world of sharks.
If you've ever tuned into Shark Week, you're aware that things usually don't go too well for seals. What better way to advertise the event than to show a wounded seal being returned to the sea only to be snatched out of the air by a leaping shark? It's safe to assume younger viewers won't enjoy this spot, but it's bound to get people talking.