The Capital One Mascot Challenge pits mascots against one another in an effort to prove which school has the best fans and best representative. Fans decide on the winner by voting and performing tasks through social media in order to earn points for their favorite mascot.
What does it all mean? Honestly, not much. But it has led to a series of really entertaining TV commercials and that's always something to be thankful for.
LSU's Mike the Tiger loves lasers
The Oregon Duck needs to be cleaned
Western Kentucky's Big Red gets clean
East Carolina University's PeeDee the Pirate is scared of piercings
Michigan State University's Sparty is late for class
University of South Florida's Rocky the Bull in a china shop