Under Armour is rolling out their "I WILL" campaign featuring Bryce Harper. The ad, one that begins with a quote from Harper himself, depicts the young star of the Washington Nationals doing exactly what you'd expect in an Under Armour commercial – training and working out.
Slow motion, weights and music that's designed to pump you up. Not only is that a description of the Bryce Harper Under Armour commercial you see above, but it also describes nearly every athletic apparel commercial we've seen in recent memory. Aside from some fancy neon lighting, Harper's commercial is what we've grown accustomed to. It's the stereotypical sports advertisement.
It's unfortunate as Harper's personality – both on and off the field – could result in a memorable, unique commercial if given the opportunity. Instead, it's just more of the same.
(H/T Washington Post)
