How would you market your new rabbit pizza? If you’re Hell Pizza, a chain located in New Zealand, you use a billboard and attach a bunch of rabbit pelts to it. Real rabbit on your pizza and real rabbit on your billboard. A perfect match, we suppose.
As you might imagine, the billboard has been met with mixed reactions.
Here’s a statement from the company about the billboard:
A note on our billboard. As well as being a delicious meat, and even quite cute, rabbits are unfortunately also a noted pest that is damaging to the New Zealand environment, particularly in the South Island. For those who are concerned, we sourced these rabbit skins via a professional animal tanning company, who in turn sourced them from local meat processing companies where the skins are a regular by-product. Our Rabbit Pizzas are made purely from wild rabbits from Southland and Otago.
How effective will it be? We’re not sure, but it got a lot of people talking. Even people who are completely unfamiliar with Hell Pizza (like us), are talking about the chain. Mission accomplished.