Free checking should be a fairly standard feature in banking. The fact it’s not is ridiculous and therefore you should expect some pretty good commercials from those offering free checking ripping on the companies which don’t. Unfortunately, that’s not the case and apparently the best idea FirstBank had involved one creepy dummy.
It might not be the best idea to connect your company to a living dummy which looks keen on murder, but that was the decision made by FirstBank. Sure, some free things in life may suck, but those are few and far between. It’s worth noting this guy was willing to pay for this living dummy, so the whole commercial doesn’t really make any sense.
A better idea would have been showing just how bad and how insane it is that people are willing to shell out money for a simple checking account. We’re also not sure what the woman’s deal is, but that’s an entirely different conversation.