IKEA Singapore has raised the bar for Halloween advertisements. Instead of following the path of nearly every other company out there and producing a lame, low-effort piece of Halloween garbage, IKEA Singapore made a brilliant parody of the infamous tricycle scene from The Shining.
https://www.youtube.com/watch?v=cqsonfSQk2I
We can’t praise this ad enough. It’s relevant in time for Halloween, it promotes unique features about the store (open until 11:00pm and it’s ridiculously massive), it’s clever and it’s fun. Sure, the dad dressed as one of the twins is kind of creepy, but that’s the whole point.
