Know Your Demo: Doritos Loaded from 7-11 edition

Quick – Come up with an ad for a new Doritos item which is filled with warm, melted cheese and is primarily sold at 7-11. If you took a stab at the target demo for this new product, you’d probably come up with something like this:

https://www.youtube.com/watch?v=SbDgYzJyQis

It’s a dumb ad, but odds are that this ad isn’t meant for you unless you’re a bit loaded yourself. Loud colors, even louder noises and an overuse of made up buzzwords highlights all 30 seconds of this commercial. Looks like 7-11 knows exactly who is going to actually buy Doritos stuffed with nacho cheese.

About David Rogers

Editor for The Comeback and Contributing Editor for Awful Announcing. Lover of hockey, soccer and all things pop culture.

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