How do you market potato chips? Is it by taste? Crunch? Value? None of the above. According to Lay's, you sell potato chips by showing cannibalism. Specifically, you show Mr. and Mrs. Potato Head eating potato chips.
Ah yes. Cannibalism never looked so tasty.
http://youtube.com/watch?v=LvFLJn0ZIaQ?rel=0
This concept isn't creative. We've seen numerous edible characters devouring their own kind in commercials over the years. The result almost always induces groans. "Look! Product A is so good that it wants to eat itself! Hooray!"
Well done, Lay's. You somehow managed to make Mr. and Mrs. Potato Head uninteresting. That's an accomplishment.
