Hockey is almost upon us once again and that means Canada as a whole is collectively shaking in excitement. Molson Canadian, is hoping to capitalize on that momentum by promoting their beer with the hashtag #AnythingForHockey. It’s a brilliant combination of fan emotion, the sport of hockey and some really clever advertisements.
Here’s one which we thought was particularly noteworthy, as seen on Reddit Hockey:
Simple and brilliant. Molson Canadian knows you don’t need a lot of words to tell a compelling story. With just a few words and a great visual, Molson Canadian anticipates Canada’s favorite sport with an ad which is destined to go viral around hockey circles.