Shredded Wheat from Post isn't a very exciting product. Even in the world of cereals, Shredded Wheat is near the bottom of the list in terms of entertaining and interesting cereals. Let's face it – you'll never be Cinnamon Toast Crunch, Shredded Wheat.
So, what's the best way to market a fairly dull brand of cereal? How about the idea of elderly people doing it? Well, you're in luck. Post had the same idea.
Post certainly knows their target demographic. Unfortunately, many younger, innocent viewers were caught in the crossfire.