The Sunday Times honored pop culture in an incredibly creative way

The Sunday Times, one of Britain's largest-selling Sunday newspapers, wanted to show off their newly redesigned culture section of their website and paper. Instead of just announcing the change, they created an incredible ad which is both a masterful tribute to pop culture and an extremely impressive artistic accomplishment. 

As you watch the video below, keep in mind that this is one shot and no digital effects are used.

Pretty incredible, right? The ad pays tribute to Forrest Gump, Daft Punk, Mad Men and more. The creativity here is absolutely off the charts and the fact this was all done in a real-time video boggles the mind.

Not convinced this ad is free from digital trickery? Here's how it was made.

About David Rogers

Editor for The Comeback and Contributing Editor for Awful Announcing. Lover of hockey, soccer and all things pop culture.