Turkish insurance ad uses Ryu from Street Fighter

What's the best way to sell automotive insurance? If you said you'd promote your company's low prices, benefits or ease of use, you're sadly mistaken. The correct answer is you're supposed to demonstrate why car insurance is important by showing what happens when Ryu from Street Fighter destroys your car.

Be warned: You probably won't understand a single thing said in this ad. No worries. The idea and execution is still conveyed even without audio. 

The infamous car bonus stage. Oh the memories. It's pretty awesome seeing such an iconic scene from Street Fighter brought to life and used in a medium which actually makes sense. Clever ad. 

[H/T Kotaku]

About David Rogers

Editor for The Comeback and Contributing Editor for Awful Announcing. Lover of hockey, soccer and all things pop culture.