KFC decided to use sex to sell chicken, and it went as well as expected.
In advance of ‘Hot & Spicy’ chicken coming to Australia, KFC Australia sent out the following tweet last Thursday, showing pixelated ‘Hot & Spicy’ chicken, which looks like a sexual image. I think you can make a guess to what it’s supposed to be conveying.
https://twitter.com/matwhi/status/720763103638466560?ref_src=twsrc%5Etfw
The picture really brings out the double entendre of “Hot & Spicy” but is 100% inappropriate. I’m not entirely sure how this idea was pitched and approved, but frankly, it’s shocking KFC Australia would run the ad. It’s extremely NSFW. Not that I’m a prude, but KFC is a fast food joint for all ages, and this ad crosses the line in a big way. If you saw the image without the caption, you’d think it was from a porn shoot.
KFC quickly issued an apology, saying they didn’t mean to offend anyone and were deleting the image.
“This was a genuine tweet to launch KFC’s new Hot & Spicy chicken products next week. It was not intended to offend and we’ve removed the image,” the chain said in a statement sent to media outlets.”
KFC Australia apologized for the ad as well, admitting they made an error in judgment.
We are very sorry for our earlier tweet on H&S – we didn’t mean to offend and removed it when we realised we’d made an error in judgment.
— KFC Australia (@KFCAustralia) April 15, 2016
People on Twitter are saying KFC caved to public pressure by deleting the image, but frankly they had no choice. This isn’t a case of KFC overreacting to something semi-controversial. They released an image that never should have been used in an advertisement. Good on KFC for realizing their mistake and quickly deleting the image.
[AdFreak]
