KFC Australia apologizes for NSFW ‘Hot & Spicy’ tweet

KFC decided to use sex to sell chicken, and it went as well as expected.

In advance of ‘Hot & Spicy’ chicken coming to Australia, KFC Australia sent out the following tweet last Thursday, showing pixelated ‘Hot & Spicy’ chicken, which looks like a sexual image. I think you can make a guess to what it’s supposed to be conveying.

 

The picture really brings out the double entendre of “Hot & Spicy” but is 100% inappropriate. I’m not entirely sure how this idea was pitched and approved, but frankly, it’s shocking KFC Australia would run the ad. It’s extremely NSFW. Not that I’m a prude, but KFC is a fast food joint for all ages, and this ad crosses the line in a big way. If you saw the image without the caption, you’d think it was from a porn shoot.

KFC quickly issued an apology, saying they didn’t mean to offend anyone and were deleting the image.

“This was a genuine tweet to launch KFC’s new Hot & Spicy chicken products next week. It was not intended to offend and we’ve removed the image,” the chain said in a statement sent to media outlets.”

KFC Australia apologized for the ad as well, admitting they made an error in judgment.

People on Twitter are saying KFC caved to public pressure by deleting the image, but frankly they had no choice. This isn’t a case of KFC overreacting to something semi-controversial. They released an image that never should have been used in an advertisement. Good on KFC for realizing their mistake and quickly deleting the image.

[AdFreak]

About Liam McGuire

Social +Staff writer for The Comeback & Awful Announcing. Liammcguirejournalism@gmail.com

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