Quick – Come up with an ad for a new Doritos item which is filled with warm, melted cheese and is primarily sold at 7-11. If you took a stab at the target demo for this new product, you’d probably come up with something like this:
https://www.youtube.com/watch?v=SbDgYzJyQis
It’s a dumb ad, but odds are that this ad isn’t meant for you unless you’re a bit loaded yourself. Loud colors, even louder noises and an overuse of made up buzzwords highlights all 30 seconds of this commercial. Looks like 7-11 knows exactly who is going to actually buy Doritos stuffed with nacho cheese.