Hot Wheels cars typically inspire feelings of excitement, fun and nostalgia. Odds are you've never connected the toy to a serious topic such as drinking and driving. A new marketing campaign from the widely respected marketing agency Ogilvy connects the two ideas in an incredibly powerful way. Each car keychain has the message "Even a […]

Hot Wheels’ effective Don’t Drink and Drive campaign
0 comments by David Rogers on 12/28/2012