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New Game of War commercial only features Mariah Carey for a couple seconds

I’ve written extensively about the mobile game Game of War and how great their ad campaign featuring supermodel Kate Upton was at drawing in fans by selling sex appeal, and also how the company made a massive gamble by dumping Upton in favor of singer Mariah Carey. Well, the first ad featuring Carey was posted on TMZ and it’s a […]

Sex sells as Kate Upton and Game of War: Fire Age creates brilliant ad campaign

Every successful celebrity advertisement is memorable for a reason. Apple embraced their inner quirkiness with Zooey Deschanel for the launch of Siri on the iPhone 4s. Lincoln went for the introspective look in the Matthew McConaughey spots that were widely mocked, but still plenty effective and talked about. Now, a Kate Upton led advertisement for a […]

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