The marketing strategy deployed by Wonderful Pistachios was originally a clever, entertaining ploy. The concept of showing how different celebrities / icons crack their pistachios was an opportunity to make the rather boring idea of eating pistachios into humorous jabs at pop culture. For a while, it worked. Now as the cycle continues with little […]
Wonderful Pistachios needs a new idea
0 comments by David Rogers on 10/3/2012