A.1. is still in a relationship with steak, but it’s complicated

A.1. has removed the word “steak” from its name. Instead of being known as A.1. Steak Sauce, the product is now being called A.1. Sauce. The hope is that you’ll start using the sauce on other meats and foods instead of reserving it just for your steak. That’s a pretty difficult concept to advertise. You […]