Mattress company’s 9/11 ‘Twin Tower sale’ ad is offensive and tasteless

The competition for worst ad of the year if over and it’s only September. Texas mattress company Miracle Mattress released a repulsive, tasteless ad which parodies 9/11 – you know, the incredibly tragic terrorist attack which killed thousands of people.

The advertisement is for a “Twin Tower” sale. Mattresses are stacked up (like towers) and the two men behind the deplorable spokesperson crash into them after her line read (get it). The ad finishes with “We’ll never forget.”


I’m honestly speechless. How the hell does someone come up with this concept AND OK it for television? This spot actually aired. The folks at Miracle Mattress are using death and tragedy in an attempt to sell mattresses. Pardon my French, but that’s incredibly fucked up.

Miracle Mattress received sizable backlash for the ad with many flocking to their Facebook page to call them out. The advertisement is making people downvote their facebook page, which is now rated just above one star. The company released a weird statement saying the staff is full of military and have relatives who’ve passed away at 9/11. Like that makes it right.

“Our intentions were not to hurt anyone at all,” the statement said. “Our staff is full of military and some relatives have passed away due to 9/11. We are promoters of peace and love. We have given abundantly to our community here in San Antonio and wish to remain known as a company who respects and loves others. We hope you find it in your hearts to forgive us. Please accept our apology.”

I don’t think family members of 9/11 victims would approve of the message. It’s disgusting. Some say all publicity is good publicity, but this advertisement proves that’s not always the case.


About Liam McGuire

Social +Staff writer for The Comeback & Awful Announcing.