The latest ‘Mighty No. 9’ trailer shows how not to advertise a video game

The upcoming video game Mighty No. 9 had gamers excited as Keiji Inafune, the long-time designer of the iconic Mega Man series, was going to bring a Mega Man styled platformer back to consoles and computers. A Kickstarter was launched in 2013 raising nearly $4 million. Unfortunately, fatigued fans have seen the game be delayed time and time again. With the game finally getting a release next month, publisher Deep Silver decided to release a trailer, and it’s atrociously bad.

While the gameplay footage shown in the spot is fine and a good spotlight for the game, what makes the Mighty No. 9 one of the worst video game trailers of all time is the patrnonizing, annoying narration.

At first, it sounds like the narration was written on the spot and thrown into the ad without care. Listen to the babble being spoken.

“Hey you, looking at the screen. Do you like awesome things that are awesome? Then you got to play this game dude. It’s friggin’ cool and crazy addictive, like popping bubble wrap addictive.” 


The narration continues to describe gameplay mechanics before insulting the games entire fan base. While describing a move, the narrator says “you can absorb their power-ups. Stuff that can make you stronger and faster and make the bad guys cry like an anime fan on prom night.” That’s awful. Considering some gamers, especially Mega Man gamers, watch anime, it’s a dumb thing to say. They’re alienating their fan base. There’s nothing wrong with liking anime. Hell, Mega Man even had it’s own anime in the early 2000’s.

The trailer has been universally panned online, as it’s been disliked 26,000 times on YouTube compared to only 3,500 likes. Even Sonic the Hedgehog chimed in on the controversy.

Considering Mighty No. 9 has made fans wait so long for its release, insulting them doesn’t seem like the best marketing strategy. The game might already be a failure before it’s even released.

About Liam McGuire

Social +Staff writer for The Comeback & Awful Announcing.