Healthy Choice hasn't really been in the captivating commercial business. That's a personal opinion because I can't seem to remember any of their other commercials, assuming there are some. This one is different though. It is meant to cast the "no carb dieters" in a negative light.
The spot starts off in the grocery store and it looks like a gang of the no carb dieters are bullying the woman who, gasp, has French bread in her cart. They are all wielding a turkey leg while yelling at the woman before one of them picks it up and treats it just as Bo Jackson would a bat and breaks it over their knee. After she explains how she felt while being on her no carb diet and her realization she came to.
"For years, I thought I hated children's laughter. Turns out I was just hungry."
I got a kick out it. I'll call this a win for Healthy Choice.