The new Levi's commercial is great…If they are promoting Russell Wilson and Seahawks football. Although this spot is put together really, really well, I feel like it fails to promote Levi's Jeans. With the exception of seeing the Levi's logo at the very end, you would have thought you were watching a trailer for a new movie about the life of Russell Wilson.
If that was the purpose of this ad, to show the side of Russell Wilson that not many knew, to show his determination against big odds, then bravo, they nailed it. However if the purpose of the commercial was to sell more jeans and clothing, then I think they failed hard.