At least I think that is the premise of the commercial. See, being a male, I have watched it multiple times and every time I see Underwood's stomach I start thinking about body shots and lose all train of thought. Carl's Jr has stayed true to its roots on this one. They know that sex sells and they, along with the actresses dubbed to eat the truck tires they call burgers, have no problem exploiting that fact.
After watching this commercial multiple times, I have come to the conclusion that I am in love with Sara Underwood and Emily Ratajkowski and in no way would I ever eat their pulled pork burger…or whatever it is they made on that grill.