"Does this make me look fat?"
Every man is pre-wired to answer that question with an "absolutely not", "no way", "of course not" or something along those lines. If a man somehow says yes, they he should turn in his man card. I don't care if your girl looks like the Stay Puff Marshmellow Man in those Spanx, she looks fantastic.
This commercial has the man contemplating what life would be like if he said yes to that question. Incessant crying is the result. Also, somehow she still opts to sleep in the same bed with him. If this were a real world situation, the man would looking at enjoying his slumber on the couch for the foreseeable future.
Perhaps the most annoying part of the entire commercial is that their tag line is "Here's to those who prefer peace over truth". The "truth" is that the woman in the commercial isn't anywhere near fat or even slightly over weight. Therefore this man must be a moron to even have to contemplate his answer.
Also, it looks as though Tecate is trying their best to have their beer be drank by men only.